Business Book of the Month

The idea behind the “Business Book of the Month” was to help our clients and future clients to stay informed and ahead of the curve, plus it gives us even more of a challenge when you come up with great ideas you’d like us to implement! As a client you’ll automatically be entered each month — as a future client — please use the link below to sign up! (no purchase of our services is necessary to win)

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Book of the Month:

Outliers — by Malcom Gladwell (author of the Tipping Point)

Currently on The New York Times Bestseller List Malcolm Gladwell poses a more provocative question in Outliers: why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Challenging our cherished belief of the “self-made man,” he makes the democratic assertion that superstars don’t arise out of nowhere, propelled by genius and talent: “they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot.” Examining the lives of outliers from Mozart to Bill Gates, he builds a convincing case for how successful people rise on a tide of advantages, “some deserved, some not, some earned, some just plain lucky.”