Case Study: Events Division of IT Research & Advisory Company
Project Summary:
An IT Research & Advisory Company wanted to extend the conference experience post-event and at the same time increase revenue by capturing presentations and audio from their speakers to sell as an “add on” product to their conference attendees.
Project Background:
The initial project was executed by taping all of the audio and synching that up to the PowerPoint slides supplied by the speakers. Attendees would order at the conference using their credit card and within a certain timeframe, post-event, would receive a DVD via the mail. The sales volume and interest made it a success, however, the costs to implement were outweighing the benefits. That’s when Schindler Technology offered a more advanced solution.
Business Challenges:
There were two major challenges: evolving the product from pre-ordering DVDs to viewing content online within days after an event and making the system expandable based on future needs.
Schindler Technology Advantages:
- Thorough review process of business needs
- Quick turnaround of deliverables
- True partnership of project management
- Innovative ideas that weren’t expensive to implement
“As a client of Schindler Technology, one thing that sets them apart is their proactive nature and making service a priority. The fact that I can contact any member of the team all the way to the CEO and get a response right away has made our experience a productive and satisfying one.”
Director, New Product Development
Solution Overview: Deliver Outstanding Content using an Efficient Online Tool
The “Multimedia on Demand” custom solution took an average product offering and made it a first-rate, competitive product that combined efficiency with style and functionality.
Product Features:
- Perfectly synchronized audio and slide presentations exactly as they were delivered at the event
- Full navigation by slide title, thumbnail or speaker notes as well as full-featured player functions allowing the user to fast forward, reverse, skip slides or resize the presentation
- A fully searchable agenda, track descriptions and slide contents
- Downloads of mp3 audio files; and downloads of pdfs from the event
- Back end reporting/tracking
Cost-Effective/ROI: A Green Business Model — for the Environment & the Bottom-line!
By moving to an online multimedia solution, it has saved the company tens of thousands in shipping and fulfillment costs. In addition, it helped advance the greening of their business and allowed for a more rapid market execution, reducing it to half the time it used to take which has led to a noticeable increase in customer satisfaction. Lastly, this product cut down on internal resource requirements which in turn enabled for more productivity overall.
